Wouldn’t you rather invest in a few well-made heirloom pieces than have your child’s room filled with cheap toys and fast fashion? When you shop from these concept stores and baby boutiques in London, you’re guaranteed to find your children’s next favourite toy or unique clothing that you’d never find in your average high street shop.

Plus, you’re supporting the mumpreneurs and self-employed makers who make a living creating beautiful, ethical and sustainable children’s products. So, choose local, made-with-love, environmentally and socially aware products from our list of the best independent kids concept stores in London.

1. Cissy Wears

Cissy Wears is a family concept store in London selling a curated collection of lifestyle products for the whole family. While their collection is smaller than many other stores, each piece is lovingly chosen, ethically sourced and sustainable. 

Expect to pick up heirloom pieces here, like 100% Merino wool blankets by Hvid, ethically made only from natural fibres by artisans located in Belgium. Their collection of kids clothing not only combines traditional practicality and contemporary style but is exceptionally resistant and made to stand the test of time. 

Among the most popular kids and baby products at Cissy Wears, the Studio Noos diaper bags are handmade by a foundation in the Netherlands. They’re beautiful, affordable, and big enough for every adventure.

2. Marie Chantal

Whilst pregnant with her third child in 2000, Princess Marie-Chantal of Greece founded her designer childrenswear brand, focusing on her love for classic and timeless designs. Her memories of her own childhood summers when she and her sisters wore freeing, comfortable outfits, is the driving force that influences and guides each season’s collections of luxury baby clothes and designer kid’s clothing.

Marie Chantal believes that children should look like children. Quirky, bold and stylish prints form the backdrop for a sweet collection of kids clothing that is playful, practical and stylish. For newborns and babies up to 18 months, her signature Angel Wing design was inspired by the birth of her son Achilles and is now an iconic part of the collection. Angel Wings sleepsuits, onesies and blankets come in the softest of fabrics, from cotton to velours and cashmere – gentle on the most delicate of skin. 

3. Trotters

The original kids’ concept store in London, Trotters was founded in 1990 by husband and wife team Sophie Mirman and Richard Ross. Today, it is still the same family-owned and run business catering to kids from top to toe and offering a fantastic range of clothes, shoes, books and toys. 

It’s a one-stop-shop with a buzzing atmosphere and promises a fun shopping experience for both parents and children. The famous kids’ concept store in London also boasts a magnificent hairdressing department with a giant fish tank, and shoes are always professionally fitted aboard the famous in-store Trotters Plane or Train.

Originally concentrating on the 0-8 age group, customer demand led Trotters to increase this to 0-12 years, with new ranges and collections introduced all the time, including ballet clothing and colourfully fun Izipizi sunglasses. 

4. Bob and Blossom

Kirsten Harris launched Bob & Blossom in 2000 following the birth of her son, Manny (middle name Bob). Originally, she created her unique baby t-shirts to gift her friends who were new parents, but it was only a matter of time until her favourite stores began to stock them.

Since then Bob & Blossom has grown to include a super soft cotton babywear range, sweatshirts galore, the ever-popular birthday t-shirt collection and a selection of full-on fabulous, frilly tutus – with trademark cheeky slogans and contemporary colours. Alongside the fabulous clothing range, you will find a charming array of toys and gifts for babies and small children, with a real emphasis on quality and nostalgia.

5. My Little Monkey

Stylish, minimalist clothing that makes your little monkey as happy as can be – this is the mission at My Little Monkey, to provide sustainable, comfortable clothing. Why minimalism? According to this kids concept store in London, there’s no reason to make things more complicated than they need to be, and at all levels of fashion and design, minimalism has proven to be among the most timeless design choices. 

From bibs to bodysuits, swimsuits, and more, expect clothing based on legacy designs that are focused on utility and comfort. Plus, all the clothing at My Little Monkey is made using sustainably sourced materials.

6. Molly Meg

Molly Meg is an independent design-led kids concept store in London. Established in 2009, the edited selection of furniture, home décor, toys, gifts and party supplies. At their permanent store in London, Molly Meg hosts collaborations with designers, workshops for adults and kids and events.

7. Hop of Hackney

Hop of Hackney was founded on a desire to celebrate the importance of a good gift, whether large or small and from any part of the world. This feel-good concept store in London has a strong focus on the urban home and its connection to the environment, and sources natural and sustainable products from some of the world’s most talented independent artisans. 

8. Tommy & Lottie

Just over an hour north of London, Tommy & Lottie is an independent kids concept store focusing on non-seasonal, unisex capsule organic cotton clothing, backpacks and wall prints – all with a wildlife theme. Only sustainably sourced, organic cotton is used to make the clothing and recycled materials such as plastic bottles to make the backpacks. Expect items of exceptional quality that lasts and wash well, making it easier to reuse and hand down, helping to reduce waste. The best part: every time you buy a bee or orangutan product, Tommy & Lottie donates money to two charities – the Herts and Middlesex Wildlife Trust and the Sumatran Orangutan Society.