Created by a business traveller who decided to give a new boost to his career 8 years ago, this brand specialized in traditional hats with a twist, MY BOB is the ideal combination of Belgian creativity and international craftmanship at its best.

Thanks to his international network, Geoffroy Moreels has developed strong partnerships with craftsmen and workshops in India, Italy, Equator, Spain... Inspired by a city or region of the world, each collection is centered on key models (hats, caps, beret, hat decoration & accessories...) which can be customized with handmade embroidered ribbons and brooches.