Creative director of the brand and designer of the launch collection, Jehanara Knowles, grew up between New Delhi and London, fuelling her passion for the fusion of tradition in her early years

Kam Ce Kam translates to ‘At the very least’ in Hindi and this has become the brand’s philosophy: ‘At the very least’ we encourage people to acquaint themselves with crafts rooted in the history of traditional culture by creating designs that relate to their every-day living.