Privacy Policy and Homnify’s Privacy Policy reflects GDPR laws, which came into force on 25th May 2018

Here’s how we use your data.


Q. How is my information collected?

A. It's a mix of automatic data collection or when you give us permission to do so. 

We collect personal information that you provide us when you open an account or place an order. You may provide us with your name, postal and billing addresses, phone numbers, email addresses and date of birth. When you buy something on our website, we collect information about your order such as items purchased, when and where you bought it and what type of payment you used. We will keep your data for as long as lawfully required for the purposes for which it was collected.

When you browse our website we may also collect non-personally identifiable information such as what kind of device you used to view the website, the browser application, your browsing behaviour such as how many pages you visited, and information about how you navigated to the website – for example through a search engine, or by clicking on an advert. We may also collect your IP address.

When you subscribe to our newsletter, enter a competition, answer a customer survey or take part in promotions, we may collect your personal information, feedback or contributions when answering questions. We may collect the details of any email communications we send to you that you open or click on, including the links you click on in those emails. We may collect any personal information you provide us with when you contact us via email, telephone, post, or social media. We may process personal information for certain legitimate business purposes, such as providing email or postal communications about products and services that we consider of interest to you.

Sensitive information is not sought through this website. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it for the purposes for which it has been provided.

When you submit your personal information you are asked to consent to us using your information for the purposes set forth in this privacy policy and our terms & conditions. We only collect information that you provide to us: if you would prefer us not to collect any personal information from you, please do not provide us with any such information. The information we request from you for the purposes of processing an order is required for this purpose: if you fail to provide this information we reserve the right not to accept your order.


Q. What is my information used for?

A. We use the data to ensure we give you the best experience possible when using the website. We do NOT share this data with anyone else. 

We use the personal information we collect to process your transactions and administer and operate your account, in order to supply you with the goods and services you buy or wish to buy, help you with placing orders, or communicate with you while your order is in process or production. We use your personal information to respond to queries, questions or comments you have raised, to manage promotions, competitions, customer surveys and questionnaires, and to tell you about important changes to the website and our services.
We use the non-personally identifiable data we gather, and we aggregate anonymous customer data, for internal business purposes such as generating statistics or understanding how people use our website. We may use this data to improve our website or add new features.

If we have collected your IP address, this may be associated with your browsing experience (for example items added to your basket) to help us fix any bugs or problems on our website, or to help us with fraud screening. We may use your IP address to identify the country or city you are based in, in order to send you personalized messages that are relevant to you.


Q. Will my information be used for marketing and promotions?

A. Only if you tell us we can do so, and this will mean asking you questions about what kind of marketing or promotional materials you want to receive from us. 

If you agree, we may use your information to tell you about products, promotions, special offers and events. We may look at what you have previously ordered to tell you about products that will be of particular interest to you.

We will explicitly ask for your consent to receive any email marketing from us, and you can opt-out or change your subscription status at any time. Either visit your account area on the website, or use the unsubscribe link at the bottom of every email to change your status.

We may also use your browsing behaviour to serve you personalized content on the site, or provide you with relevant online advertising relating to our brand and products. The data we gather in this context is non-personally identifiable.

We place banner adverts on other websites that are based on products you may have viewed while visiting our website. This technology is based on cookies: please see our Cookie Policy for more information. The data being used by cookies for this purpose is not personally identifiable.

To make sure we market our products in a way that is targeted and relevant, we share your name, address, email address and transaction history with data selection analysts, data segmentation and ranking agencies, email marketing agencies and prospect modelling agencies. It sounds very complicated but these organisations help us to analyse our customer base and to identify potential new customers. In all instances, we provide them with only the information they need to conduct their work. These companies do not share your information with anyone else unless you have opted into 3rd party and do not store your data for longer than is necessary to perform their function.


Q. Can I access my personal information?

A. Of course, it's your information and data. 

If you wish to access the personal information that you have submitted to us via our website please log in to your account and view the pages within the ‘My Account’ section.

If you wish to have all your personal information permanently deleted from our records please contact our customer service on

Please note that we are required to keep necessary contractual information (i.e. essential information associated with an order you have placed) for regulatory purposes.

We may disclose any information we deem necessary, including personal information, in our sole discretion to comply with any applicable law, regulation, legal process or governmental request.

We will take reasonable steps to create an accurate record of any personal information you have submitted through the website. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information. If you advise us that your personal information is no longer accurate, we will, so far as practicable, make corrections.

If you wish to update your record please log in to your account and visit the “My Account” section on the website. If we choose not to action your request we will explain to you the reasons for our refusal.


Q. Is my information safe in the hands of your service providers?

A. Yes, we only work with reputable providers who go through rigorous checks to ensure their systems are as secure as ours. 

We work with carefully selected service providers that carry out certain functions on our behalf, such as delivering orders, processing payments, hosting or developing our website, processing email mailouts. These companies may process your personal data in order to perform the function they are instructed to do on our behalf.


Q. Is my information protected?

A. Yes.  We use only trusted software and data processing methods with end-to-end encryption and security. 

We implement various security measures to protect your personal information, both online and offline. Online, we have firewalls and data encryption in place and access to your personal data is password restricted to individual users. We secure access to all transactional areas of our websites and apps using ‘https’ technology, and we encrypt your credit card information to ensure your transactions with us are private and protected using Secure Socket Layers (SSL) technology. Whilst we take appropriate technical and organizational measures to protect your personal data, we cannot guarantee the security of any data you transfer to us over the internet to us. We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our websites and mobile apps and to provide you with relevant online advertising.

Cookies are small files stored on your computer when you visit certain web pages: we use encrypted information gathered from them to help improve your experience and use of the site.

For example, they help us to track items you have added to your basket, to identify and resolve errors, or to determine relevant related products to show you when you're browsing.

Please note that cookies cannot harm your computer. We do not store any personally identifiable or sensitive information such as credit card details in cookies.

To order products on our website you need to have cookies enabled on your computer, tablet or mobile phone. Web browsers have cookies enabled but see 'managing cookies' for help to turn them on should you need to. We also use cookies to help us place banner advertisements on other websites that will show you products that are relevant to products you’ve viewed on previous visits to our website.

You can disable cookies if you would prefer not to have them on site: to do this, please consult the 'help' section on the specific browser you are using. You can also opt-out of being shown advertisements based on cookies: for more information on this please visit the Network Advertising website.


Here's a list of the main cookies we use and what we use them for.


COOKIE Description


The association with your shopping cart.


Stores the category info on the page, that allows to display pages more quickly.


The items that you have in the Compare Products list.


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


Stores form key used by page cache functionality.


Your session ID on the server.


Allows guests to edit their orders.


The last category you visited.


The most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


The items that you have recently compared.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to use cookies.


The products that you have recently viewed.


An encrypted list of products added to your Wish List.


The number of items in your Wish List.

Contacting the regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113. Alternatively, you can visit the Information Commissioner's Office's website.

Please note, this website opens in a new window; isn't responsible for the content of external websites.

If you have any further questions or would like to arrange to discuss your data and privacy please contact us on


We do NOT share your data with or sell it to anyone else.  Your data is collected only so that we can improve our site, your experience and genuinely serve you better.